Case
Study:

Logical Web
Designs

A freelance business offering web design and development, photography and video for businesses.

Project Notes:

Designing for ourselves was interesting. On one hand it was easier to communicate with the designer. On the other hand we needed to get any personal feelings out of the way. Normally it's the designers job to understand what the clinet wants, understand what their customers want to see, and make something to best fit both needs (assuming they are not the same), while navigating smoothly to ensure maximum satisfaction on all ends. Doing that for yourself is challenging.

Services Provided:

Header Font: Raleway

Body Font: Raleway

Branding design color palette
Web Design plus product photography home page mockup

A home page showcasing the wide range of services offered while staying concise and engaging.

  • The big button makes it easy to skip everything and just ask a question.
  • After that, there are short descriptions that provide a brief description about each service with a link to an in-depth one.
  • The descriptions and graphics are in line with the color scheme and are animated to make the experience more engaging.
  • The buttons for each service presentation anticipate possible next steps for different users and make it easy to act on them.
Web design mockup for how it works page

'How it Works' page simplifies an understanding of the process.

  • Short descriptions highlight each step.
  • Supporting graphics focus the content.
  • Additional information is also avaiable further down the page.
  • Buttons at the bottom make it easy to move on to the next step in the journey.
Commercial Photography portfolio page
About the designer web design mockup page
Web design mockup page featuring full list of services

The rest of the pages...

  • The 'Services' page goes in depth, giving a well-rounded explanantion of the services and the benefits each one provides.
  • The 'Galleries' page offers links to the portfolios of the services provided, showcasing past work.
  • 'About' and 'Contact' pages are pretty much self-explanatory.
  • The buttons for each service presentation anticipate possible next steps for different users and make it easy to act on them.

Current Status:

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